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1. Uni ed System
It is one of the most critical elements for the success of a franchise. Business activities through the
franchising system follow a standardization that ensures that regardless of the location, each store
will operate in the same way as any other store in the chain.
The uni ed operating system helps establish and reinforce the brand's footprint in the market, as
all stores have the same image and identity. They essentially follow the same sales model, offers,
and discounts, implement a uniform hiring and personnel management policy, while putting into
practice the same values and philosophy as the parent company to serve customers.
7 Advantages of Franchising

6. Is it a Matter of Experience?

Not really. Matters such as marketing, personnel management, nancial management,
customer service, and orders that make up each store take on a different perspective through
franchising.

This is because this system is based on leveraging the experience and know-how of the parent
company, which provides advice and training, as well as support to give the new partner the
skills required to run the franchise.

7. Exclusivity Against the Competition

The franchising system offers an excellent opportunity for a small business to compete with
larger ones, more than if it were independent. In a particularly competitive market, each store
that joins a network is not alone, but a unique link in a chain.

A key component for a franchise to be able to stand up against the competition in the market
where it operates is the continuous support from the franchisor and the network of other
franchisees, as well as the exclusive rights it usually has in the area.

The constant support from the franchisor, coupled with the fact that the franchisor usually does
not sell many franchises in the same area, makes each franchise valuable, unique, and
competitive.