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7 Advantages of Franchising

2. Market Share

Franchising offers faster returns on investment. In every business, the return on investment (ROI) is
the indicator by which success can be measured and the brand's development evaluated.

This is achieved more easily when franchise owners open their stores in an established market. This
means that even from the rst day of operating their own franchise store, they already have an
existing customer base.

As a result, the products and services offered by a store that is part of a larger network are aimed at
a clientele that is already familiar with them. Thus, there is no need for trial and error, as these
products already have their own market share and loyal customers.

3. The Power of the Brand

Franchisees leverage the power and recognized value of the brand. This means they can bene t from
any advertising or promotion carried out by the franchisor.

Every action that communicates a new product, every post on social media, every poster displayed
in stores includes all stores of the chain that operate under the umbrella of the central management.

In addition to central planning, franchisees also receive continuous assistance and support in
marketing. Parent companies help franchisees with relevant strategies that are essential in the world
of social media, SEO, and all intermediaries, to ensure the smooth operation of a business.