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7 Advantages of Franchising
The adoption and use of a successful business model and the name of a company in exchange
for a fee, through franchising, represents a proven successful strategy for business development
- hence the increased interest and awareness regarding franchising. But why would an
entrepreneur want to operate through the franchising system?
1. Uni ed System
It is one of the most critical elements for the success of a franchise. Business activities through the
franchising system follow a standardization that ensures that regardless of the location, each store
will operate in the same way as any other store in the chain.
The uni ed operating system helps establish and reinforce the brand's footprint in the market, as
all stores have the same image and identity. They essentially follow the same sales model, offers,
and discounts, implement a uniform hiring and personnel management policy, while putting into
practice the same values and philosophy as the parent company to serve customers.
