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4. Continuous Support
One of the most signi cant advantages enjoyed by franchisees is that they are not alone. On
the contrary, they have the support of a large company, which goes beyond training and
marketing strategies.
This is because the franchisor provides support at multiple stages and levels. From nding the
right location and architectural design, construction, and equipment, to other resources
required to start a new store in their network.
Even if changes, new products, or equipment are needed to further promote the new business,
the franchisor has the means and the know-how to help franchisees over time.
5. Supplier Relationships
Every new store that joins an existing network needs products that are identi ed with the chain.
Based on agreements, all the guidelines that the franchisee must follow in this area are
provided, as well as the initial inventory, which will contribute to establishing the identity of the
new store.
Moreover, since the parent company already has relationships with suppliers, franchisees enjoy
the fact that the central management is able to negotiate better prices for supplies and
materials than they would get as independent entrepreneurs.
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7 Advantages of Franchising
